Англ.яз. (профессиональный для направления «Экономика»)

Вставьте пропущенное слово: If a limited company cannot pay its debts, then it may have to go

Верна ли грамматическая конструкция в данных предложениях? A) The average cost of a single thirty-second TV spot during this game have reached US$3.5 million (as of 2012) B) Some television commercials feature a song or jingle who listeners soon relate to the product

• А — да, В — нет
• А — да, В — да
• А — нет, В — да
• А — нет, В — нет

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• fringe benefits
• профессиональная подготовка
• a probation
• стажировка, испытательный срок
• a vocational training
• дополнительные выплаты к зарплате

Вставьте пропущенное слово: By having documentation which can be used in various markets we are able to take advantage of economies of

Укажите, в каком времени употреблено сказуемое: Most TV stations have local news and weather forecasts before national and international news, which is at 6 p.m. except in the Central Time Zone

• Present Perfect
• Present Indefinite
• Future Indefinite
• Present Continuous

Определите синоним: you must pay for it

• at your risk
• at you perish
• at you liability
• at your expense

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• boom
• конфискованный, отобранный
• legislation
• законодательство; законодательная деятельность
• forfeit
• сущ. бум, резкий подъем деловой активности

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• forfeit
• уполномочивать
• claim
• требовать; предъявлять требования; заявлять о своих правах
• accredit
• конфискованный, отобранный

Верна ли грамматическая конструкция в данных предложениях? А) Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers В) Online ads is delivered by an ad server

• А — да, В — да
• А — нет, В — нет
• А — да, В — нет
• А — нет, В — да

Данное слово имеет следующие значения: issue

• выпуск
• среда
• пуск
• номер

Определите синоним: Choose the expression which means: there aren’t any goods ready for dispatch

• out of stock
• in demand
• in short supply
• in stock

Определите синоним: undamaged

• in good condition
• on good condition
• by good condition
• in due course

Вставьте пропущенное слово: Most cars nowadays are made on an ____________line

Выберете правильный ответ: What is a marketing mix?

• The marketing mix, i.e. all the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market.
• The marketing mix is profitable possibility of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage, due to its distinctive competencies
• The marketing mix is the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit
• The marketing mix is collecting, analysing and reporting data relevant to a specific marketing situation (such as a proposed new product)

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• cash with order
• кредитующий банк
• ad hoc
• для данного случая, для данной цели, специально привлеченный
• crediting bank
• оплата при заказе (метод оплаты покупки, при котором покупатель заказывает товар и одновременно оплачивает его)

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• mark-down
• максимальная цена
• agribusiness
• сельскохозяйственный бизнес
• price ceiling
• 1) снижение цены 2) размер уценки товара

Вставьте пропущенное слово: In__________ , ad vertere means “to turn the mind toward”

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• range
• власть, авторитет
• contribute
• содействовать
• authority
• ассортимент

Выберете правильный ответ: Those of television, radio and broadcasting are not ______the same as those of print journalism

• necessitate
• necessity
• necessarily
• necessary

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• accredit
• пикетирование
• forfeit
• конфискованный, отобранный
• picketing
• уполномочивать

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• legal liability
• право собственности; вещное право; нормы, регулирующие имущественные права
• accounts
• cущ. бюджет предприятия
• property law
• 1) ответственность перед законом 2) правовая ответственность 3) судебная ответственность

Вставьте пропущенное слово: Promotional techniques based on giving the consumer facts and technical information are concerned with _____________ appeal

Данное слово имеет следующие значения: report

• том
• сообщение
• тема
• доклад

Выберете правильный ответ: Consumers are often prepared to pay high prices for _______ brands, which they believe represent high quality

• bonus
• well-known
• premium
• poor quality

Укажите, в каком времени употреблено сказуемое: There is also a noncommercial public network – PBS

• Future Indefinite
• Present Indefinite
• Present Continuous
• Present Perfect

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• commensurate
• временный
• a fiscal year
• бюджетный год
• temporal
• соизмерять

Вставьте пропущенное слово: : Increasing production by 25% does not increase costs by much, because we are able to take advantage of of ____________ scale

Вставьте пропущенное слово: If a firm’s income is greater than its expenditure, it will make a

Вставьте пропущенное слово: Your product must be available to customers through the most cost-effective channels of

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• letter of credit
• оговоренная сумма
• SWIFT (Society for Worldwide Interbank Financial Telecommunications)
• Международная межбанковская система передачи информации и совершения платежей (СВИФТ)
• the agreed –upon amount
• сущ. Аккредитив

Вставьте пропущенное слово: Products need a clear _____________ to make them distinctive and attractive to buyers

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• a tenant
• полюбовное соглашение (без судебного разбирательства)
• a breach of contract
• нарушение контракта
• out-of-court settlement
• сущ. наниматель, арендатор, съемщик; временный владелец

Определите синоним: a large number of people want these goods

• in short supply
• wanted
• in stock
• in demand

Определите синоним: you are liable for any delay

• at your expense
• on schedule
• at your risk
• on approval

Вставьте пропущенное слово: An agreement to pay a licence fee to use a well-known name is called a franchise

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• allocation of risk
• демерредж, штраф за простой ( транспортных средств )
• CFR (Cost and Freight)
• «стоимость и фрахт»; употребляется с указанием порта прибытия груза
• demurrage charges
• распределение риска

Укажите, в каком времени употреблено сказуемое: Commercials (TV advertisements) may interrupt the shows as often as every ten minutes

• Present Continuous
• Future Indefinite
• Present Perfect
• Present Indefinite

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• a subsidiary
• интервьюер
• an interviewee
• интервьюируемый
• an interviewer
• “дочерняя” компания

Вставьте пропущенное слово: Most commonly, the desired result is to drive consumer behavior ________ respect to a commercial offering, although political and ideological advertising is also common

Определите синоним: in a different package

• under different cover
• by a separate cover
• under separate cover
• in a separate cover

Выберете правильный ответ: What are the ways to value brands?

• The brands can be valued by the following methods: premium profit method and the relief from royalty method
• The brands can be valued by the following methods: premium offer method and the relief from tax method
• The brands can be valued by the following methods: premium offer and the relief from royalty method
• The brands can be valued by the following methods: premium profit method and the relief from tax method

Выберете правильный ответ: What is a marketing concept?

• The ‘marketing concept’ is profitable possibilities of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage, due to its distinctive competencies
• The ‘marketing concept’, i.e. all the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market
• The ‘marketing concept’, on the contrary, assumes that the producer’s task is to find wants and fill them
• The ‘marketing concept’ assumes that resisting consumers have to be persuaded by vigorous hard-selling techniques to buy non-essential goods or services

Вставьте пропущенное слово: Non-_________ advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies

Выберете правильный ответ: What is the market price?

• The market price is that pertaining to luxury goods or goods generally thought of as generous presents
• The market price is the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit
• The market price is the one which sounds lower than it really is
• The market price is the price that the customers expect to pay and may be at either of the levels of economical price or, more probably, somewhere in between

Вставьте пропущенное слово: The purpose of advertising may also be to reassure employees or ____________ that a company is viable or successful

_____ is an automatic system of communication designed for?

• When
• What
• Who
• How

Определите синоним: an air waybill

• an air consignment paper
• an air of landing
• an air bill of landing
• an air consignment note

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• injunction
• прил. могущий быть аннулированным 2) оспоримый
• oversubscribed
• гл. превышать по подписке намеченное к выпуску количество акций
• voidable
• сущ. судебный запрет, запретительная норма

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• enclose
• сотрудничество с конкурентами
• contribute
• содействовать
• collaboration
• вкладывать в конверт

Выберете правильный ответ: What is an economic price?

• Economic price is the price that the customers expect to pay and may be at either of the levels of economical price or, more probably, somewhere in between
• Economic price is that pertaining to luxury goods or goods generally thought of as generous presents
• Economic price is the one which sounds lower than it really is
• Economic price is the lowest price that can be demanded to cover all costs involved in the production of the good and its distribution, and to show a reasonable profit