Англ. Яз. Язык СМИ (курс 1)

Найдите эквиваленты.

• the judiciary
• исполнительная власть
• common law
• общее право
• the executive
• судебная власть

Верна ли грамматическая конструкция в данных предложениях? C) An infomercial be a long-format television commercial, typically five minutes or longer D) The word «infomercial» is a portmanteau of the words «information» & «commercial»

• А — да, В — нет
• А — нет, В — да
• А — нет, В — нет
• А — да, В — да

Выберите правильный вариант: In the early 1970s the majority of the known grammatical treatises had not yet been made available in full to modern scholarship, so that not even their true extent could be classified with confidence.

• Современный
• устный
• Нравственный
• Краткий

Every night at 10 p. m. at the Tower of London ________or locking up of the Tower for the night takes place

• the Ceremony of the Troops
• the Ceremony of the Bells
• the Ceremony of the Keys
• the Ceremony of the Clocks

Соедините части предложений:

• Muebles Relax de Espana showed real profit improvement following the factory investments
• who unfortunately suffered a car accident
• The order book increased significantly during the year,
• despite the lack of any real improvement in the business climate in Spain
• I had to step in at the last moment for the Sales Manager,
• which have led to more cost- effective manufacture

Вставьте пропущенное слово: I thought to ______ ‘I’ll give Charles a ring’

• myself
• herself
• himself
• ourselves

By leaving denouement out the author achieves a certain effect — he invites the reader to reflect on all the circumstances that accompanied the character of the story and to imagine the outcome of all the events _______

• yourself
• myself
• ourselves
• himself

Верна ли грамматическая конструкция в данных предложениях? A) The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events B) The annual Super Bowl football game in the United States is known as the most prominent advertising event on television

• А — нет, В — да
• А — да, В — нет
• А — нет, В — нет
• А — да, В — да

Выберете правильный ответ: What is advertising?

• Any paid form of nonpersonal communication through the mass media about a product by an identified sponsor is advertising
• All the various elements of a marketing programme, their integration, and the amount of effort that a company can expend on them in order to influence the target market
• Personal, face-to-face contact between a seller’s representative and those people with whom the seller wants to communicate is personal selling
• Communication to correct erroneous impressions, maintain the goodwill of the organization’s many publics, and explain the organization’s goals and purposes is called public relations

Country Fairs featuring falconry, field sports, show jumping and clay-pigeon shooting displays ________ common in rural areas and offer a delightful insight into countryside sports and traditions

• have
• are
• is
• do

Данное слово имеет следующие значения: licence

• случай
• пациент
• патент
• лицензия

The structural component, the______________, is the unwinding of the actions, the events which follow the climax

• attitude
• atmosphere
• message
• denouement

There is continuing debate _________ the safety of nuclear power and the possibility of alternative sources of energy

• at
• with
• of
• on

They are easy _________ and often contain little real information.

• reads
• read
• to read
• reading

Раскройте скобки. On May 10, 1775, George Washington was (elect) by the Congress to command the American army against the British forces

Определите правильные варианты перевода слова light

• тень
• небесное светило (луна, солнце, звёзды)
• луч
• рассвет
• освещение

Вставьте пропущенное слово: Any activity, which increases consumer awareness of a company or its products is

Верна ли грамматическая конструкция в данных предложениях? C) The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events D) The annual Super Bowl football game in the United States is known as the most prominent advertising event on television

• А — да, В — да
• А — нет, В — да
• А — нет, В — нет
• А — да, В — нет

Верна ли грамматическая конструкция в данных предложениях? A) At the other end of the wire, another key went down and made a clicking sound B) The telegraph operator used a short touch for a dot and a longer one for a dash

• А- да, В- нет
• А- да, В- да
• А- нет, В- нет
• А- нет, В- да

Данное слово имеет следующие значения: issue

• пуск
• выпуск
• среда
• номер

The best-known British newspapers which give serious coverage of the news and comment are

• The Times, The Guardian, The Washington Post, The Los Angeles Times
• The Boston Globe, The Chicago Tribune, The Financial Times, and The Independent
• The Times, The Guardian, The Financial Times, and The Independent
• The New York Times, The Washington Post, The Los Angeles Times

The Times and The Independent contain information _____ home and foreign affairs, serious editorials, arts and literary reviews.

• for
• at
• on
• in

Вставьте пропущенное слово: Any activity, which increases consumer awareness of a company or its products is

Данное слово имеет следующие значения: report

• доклад
• сообщение
• тема
• том

Верна ли грамматическая конструкция в данных предложениях? A) Finally, he discovered that telegraph messages did not have to be written; they could be sent in sound. B) In one end of the telegraph wire, the sender pressed a key.

• А- нет, В- да
• А- да, В- да
• А- нет, В- нет
• А- да, В- нет

Выберите правильный вариант: It is possible that developments in grammar during the Middle Ages constitute one of the most misunderstood areas of the field of linguistics.

• Широкий
• Возможный
• устный
• Краткий

Although beer bottles are still reused they are an exception from the trend of recent decades of not

• re-using boxes
• re-used storehouses
• re-using containers
• re-used containers

___________popular papers are smaller in size (they are tabloid size), with lots of pictures, big headlines and short articles

• The
• An
• —
• A

Вставьте пропущенное слово: ___________ advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal

Вставьте пропущенное слово: : Trading through computers, with orders and payment transmitted along telephone network, is called electronic

The Guardian and The Financial Times provide _____ financial information and much professional advertising

• up-to-date
• up-in-date
• up-on-date
• up-for-date

Определите правильные варианты перевода слова choppy

• неустойчивый
• порывистый
• неспокойный (о море)
• спокойный
• равнодушный

Верна ли грамматическая конструкция в данных предложениях? C) Virtual advertisements may to be inserted into regular television programming through computer graphics D) It is typically inserted into otherwise blank backdrops or used to replace local billboards that are not relevant to the remote broadcast audience

• А — нет, В — да
• А — да, В — нет
• А — да, В — да
• А — нет, В — нет

Найдите эквиваленты.

• bloc
• договор, соглашение, конвенция
• ballistic
• баллистический
• treaty
• блок

Верна ли грамматическая конструкция в данных предложениях? A) Being understand takes precedence over correct grammar B) Emphasis is put on the “appropriacy” of language Подберите правильный ответ

• А — да, В — нет
• А — нет, В — нет
• А — нет, В — да
• А — да, В — да

Определите правильные варианты перевода слова range

• ассортимент
• граница
• таможня
• линия

Седините части предложений.

• Discoloured by dirt from a field, a tornado may appear as a twisting umbilical rope,
• and have a wasted journey
• Although it is known that most tornadoes develop in thunderheads — giant
• unstable clouds which reach high into the atmosphere — it is still not known how tornadoes get to the ground
• So quite often a team of 120 experts may travel hundreds of kilometres in a day
• a grey spinning funnel, or a hissing column of rotating debris

Соедините части предложений

• In England, if you don’t repeat the phrase «It’s a nice day today, isn’t it?»
• in England (the country is really hard to understand) they appear on Sunday
• On the continent, some people like cats,
• others don’t but in England cats are very special animals
• On the continent Sunday papers appear on Monday;
• two hundred times a day people are surprised and think that you are very dull

After the ceremony everyone who approaches the gate ________give the password or turn away.

• able
• may
• could
• need

Is his style ______________ general vivid, clear and emotional or matter-of-fact and constrained?

• of
• in
• by
• at

Does the author use stylistic _______________ amply or sparingly?

• ways
• devices
• means
• points

Вставьте пропущенное слово: _________ kind of documents do you find particularly difficult to read (e.g. computer manuals, contracts, fax forms)?

Верна ли грамматическая конструкция в данных предложениях? A) Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts B) No place an «identified» sponsor pays to deliver their message through a medium is advertising

• А — да, В — да
• А — нет, В — нет
• А — нет, В — да
• А — да, В — нет

Вставьте правильный вспомогательный глагол. When __________ television watched by children?

Соедините части предложений:

• There are three major ways in
• is that of India, which dates back at least two and one-half millennia and which culminates with the grammar of Pāṇini, ofthe 5th century BC.
• Chinese linguistic and philological scholarship stretches back for more than two millennia, but the interest of those scholars was concentrated largely
• on phonetics, writing, and lexicography; their consideration of grammatical problems was bound up closely with the study of logic.
• Certainly the most interesting non-Western grammatical tradition—and the most original and independent—
• which the Sanskrit tradition has had an impact on modern linguistic scholarship.

Верна ли грамматическая конструкция в данных предложениях? A) Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam B) While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage

• А — да, В — да
• А — нет, В — нет
• А — да, В — нет
• А — нет, В — да

Определите правильные варианты перевода слова stunning

• ошеломляющий
• плохой
• ужасный
• оглушающий

Верна ли грамматическая конструкция в данных предложениях? A) An infomercial be a long-format television commercial, typically five minutes or longer B) The word «infomercial» is a portmanteau of the words «information» & «commercial»

• А — да, В — нет
• А — да, В — да
• А — нет, В — да
• А — нет, В — нет

Away _______the metropolis, you’ll also find frequent air shows, especially during the summer

• —
• in
• from
• out

Вставьте пропущенное слово: The business world has a special language which _____ all sorts of abbreviations that enable people to communicate quickly

• include
• includes
• included
• will include